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Sunday, 8 September 2013

Fashion Week has the munchies

Posted on 04:24 by Unknown

Eat your hearts out, fashionistas — it's very on trend.

During the nonstop triathlon that is Fashion Week (show/party/presentation/repeat), the style-savvy often survive on sticks of gum clinging to the bottom of their Céline bags. But this season, fashion's biggest event is turning into a food lover's paradise. From designer cookies on the runway to gourmet juice outside the tents, the well-heeled are sitting pretty at fashion's table. Even models allergic to calories are in luck: There's a swanky Sweet 'N Low display at Lincoln Center, perfect for throwing back a few sugar-free pink packets between shows. (Low-cal cocktails are also on hand for those who prefer sipping in their stilettos.) Here are some of the notable sartorial snacks on offer this week:

Couture cronuts?
Waifs beware! To celebrate their first full-length runway show, Opening Ceremony designers Carol Lim and Humberto Leon are curating a pop-up food haven through Wednesday on Pier 57, just a quick hop from Milk Studios. Asiadog is serving up hearty specials like the Carol hot dog (with spicy Korean cucumber salad and kimchi aioli) and the Humberto dog (with pickled Chinese broccoli). Scharf & Zoyer, a global Jewish sandwich shop, has tuna melts and Korean lox spread on bialys. Perhaps most in vogue, cronut craze-maker Dominique Ansel Bakery is set to make a top-secret appearance. "All the food is really creative, and the smell's so good, they won't be able to resist," raves Nicole Lindner, who typically works at Opening Ceremony's Howard Street store, but was so excited by the foodie pop-up, she volunteered to work there on her day off.

Green is your color
The only position more coveted than front row at Marc Jacobs is front of the line for a free green juice. Juice Generation's Front Row Refresh truck at Lincoln Center, sponsored by Marie Claire, has been giving away 500 spinach and kale creations each day to thirsty fans. "The fashion world has been on a kind of collective healthy kick," said Marie Claire beauty and health director Erin Flaherty, who dreamed up the idea. "Fashion Week is a marathon. You're running around, uptown and downtown. Nobody sits for lunch," she said. "And it wouldn't be very chic to bring a brown bag, would it?"

Cookie model
"My biggest frustration at Fashion Week shows is the lack of healthy snacks for the models backstage between shows and events," runway star Karlie Kloss tells The Post. Which is why she's passing out 500 of her gluten- and dairy-free Karlie's Kookies, made in collaboration with Momfuku Milk Bar, to the models walking at Milk Studios. (Ah, models helping models.) The "Perfect 10" and "5Boro" cookies will also be passed out at DKNY's 25th anniversary show today. Band of Outsiders devotees can rejoice, too: The designers will hand out a custom "Cookie Noir" (also from Milk Bar) at their presentation today.

Coco chic
Fashion's gone crazy for coco — but this time, it's not Chanel or Rocha. Vita Coco delivered its Fashion Week-inspired silver coconut water cartons via a Volkswagen camper to the offices of Vogue, GQ, Harper's Bazaar and Elle, and models sipped the limited-edition water backstage at Alexander Wang's show yesterday. The truck will hydrate the masses around Lincoln Center through Wednesday, and even stop by some after-parties. Fashion partiers, take note: Coconut water is excellent for warding off hangovers.

Macaron boom
At Proenza Schouler and The Row, the treat of choice will be Maison Ladurée macarons. The French bakery unleashed two new flavors for their Fashion Week exclusive (also available at their Madison Avenue store): coconut and gingerbread, nestled in a chic leopard-print box that can double as a mini clutch. "We want to keep models and teams energized, one macaron at a time," says Elisabeth Raberin Holder. Talk about eye candy.


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